The Crew

Lance Jensen
CEO, Integrity Garage Floors
CEO, South Fork Concrete Coatings

After many years in this business I am still very, very passionate about concrete coatings.  Even when I’m mad I still love this business.  Taking a bare piece of concrete and making it into something beautiful and long lasting for my clients is an awesome experience.  At the end of the day I get to turn around, look at my work and exclaim “I made that by hand!  My hands!!”  It’s a wonderful feeling and one I don’t ever want to give up.

I started out in the business with a company called Global Garage Flooring & Design.  I owned it and took it from a small dealership to a franchise organization where I sold franchises and supported the franchisees.  In this role I trained and supported applicators from across the country.  The old saying “if you want to do something well… do it well.  If you want to know something incredibly well… teach it!”  That is exactly what happened and it is now my pleasure to offer that experience to you.

I also own and operate a company called South Fork Concrete Coatings.  At South Fork I sell coatings directly to applicators, teach concrete coatings and support the heck out of them.  It is a rewarding and educational part of my business.  It also gives me the expertise to deal with your concrete.  Not all concrete is created equal and I love the differences.  It sets us apart.


“Do not try to make hard work easy… Make working hard fun.”

“Our vision is to sell and install great floors.”

“I love going to see my clients… I hate going back!”

“Take having fun seriously.  In your job and in your life.”

Danielle Koval
Office Manager South Fork Concrete Coatings

I began my career in Consumer Goods/Sales and spent a number of years within that industry.

As the Office Manager I am thoroughly enjoying learning about the garage floor coating business while servicing all our customers. I maintain all billing and orders, marketing and customer service. I love having numerous responsibilities and learning something new each day.

I enjoy spending time with my husband and our three kids. On my off time I love to bake and try new recipes, go to sporting events and spend time with friends and family.